Innovation Lab: Disney Wearables, Hovering Tricycles and Food-scanning Plates

By Tim Maytom

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At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences one step closer to ideas and developments that are breaking new ground in the market.

In that spirit, our Innovation Lab feature takes a step beyond the world of apps, ads and handsets with slightly bigger screens, in order to share some of the tech world’s innovative ideas. They might be interesting, disruptive or just outright strange, but these are the stories that have caught our eye over the past week.

Disney Promises “Next Step in the Evolution of Play” with Smart Toys Disney‘s consumer products wing has announced a new series of toys that aims to blend the physical with the digital, combining smart toys with wearable devices to encourage children to be active and imaginative.

The Playmation series of toys will be launched with a pack based on Marvel’s Avengers franchise, and followed up with sets inspired by Star Wars and Frozen. The Avengers set will include two ‘smart figures’ as well as a pair of ‘Repulsor’ wearables mirroring Iron Man’s equipment that will relay …read more

Source:: Mobile App News