Innovation Lab: Trainers from Trash, Wireless Dog Training & Smartwatch Motion Controls

By Tim Maytom

adidas concept trainers

At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences one step closer to ideas and developments that are breaking new ground in the market.

In that spirit, our Innovation Lab feature takes a step beyond the world of apps, ads and handsets with slightly bigger screens, in order to share some of the tech world’s innovative ideas. They might be interesting, disruptive or just outright strange, but these are the stories that have caught our eye over the past week.

Adidas Makes Rubbish Trainers for Climate Change
Sportswear brand Adidas has showcased a prototype trainer design made entirely from yarns and filaments reclaimed and recycled from ocean waste at a UN event focused on climate change.

The shoe is the result of a partnership between Adidas and Parley for the Oceans, an organisation aimed at raising awareness of climate change and environmental damage being done to the world’s seas.

The event, hosted by Parley Talks, included environmentalists, creatives, scientists and entrepreneurs, brought together to be given a briefing on the dire state of the oceans and examine some …read more

Source:: Mobile App News