By Tim Maytom
At Mobile Marketing we’re proud to help tech companies showcase their cutting-edge solutions; the Startup Showcase at our Mobile Marketing Summits gives a platform to those companies, and brings audiences one step closer to ideas and developments that are breaking new ground in the market.
In that spirit, our Innovation Lab feature takes a step beyond the world of apps, ads and handsets with slightly bigger screens, in order to share some of the tech world’s innovative ideas. They might be interesting, disruptive or just outright strange, but these are the stories that have caught our eye over the past week.
Uber Breathalyser Offers Drunk Canadians a Free Ride Home
Uber drivers are no doubt aware that one of their key audiences is late night revelers hailing a ride home. Uber Toronto’s team decided to tap into that group with a clever marketing stunt aimed at promoting safety, along with encouraging new users to try the ride-hailing service.
The company set up an ‘Uber Safe’ kiosk on one of the city’s streets which featured a built-in breathalyser. Passers-by could blow into the machine and, if they were too drunk to drive, the kiosk would automatically summon an …read more
Source:: Mobile App News