Internet Ad Spend to Overtake TV Globally by 2017

By David Murphy

ASOS mobsite screenshot July 2015

The growth in online advertising is being matched by the number of people shopping on their mobile devices

A new report compiled by FIPP – the Worldwide Magazine Media Association (originally the International Federation of Periodical Publishers) – shows that total internet ad spend could overtake traditional television ad spend on a global level by as early as 2017.

Global advertising revenues have grown by an average 5 per cent year-on-year since the start of the recovery from the world financial crisis in 2010. Total global ad spend is now tipped to reach $700bn (£450bn) by 2019 with digital, and in particular mobile, fuelling much of that growth.

Internet advertising is already the dominant advertising platform in Australia, Canada, China, Czech Republic, Denmark, Estonia, Finland, Germany, Hungary, Ireland, Netherlands, Norway, Sweden and the UK, and France and the United Arab Emirates will join that list in 2015. By 2017, says FIPP, global growth in Internet advertising will reach a critical mass where the medium will overtake television as the number one advertising category in terms of ad spend globally.

Search will continue to comprise the largest single component of internet advertising until 2019, when the forecast ends, followed by display and mobile. …read more

Source:: Mobile App News

      

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