By David Murphy
Universal Pictures and outdoor advertising firm JCDecaux have rolled out an out-of-home campaign at London’s Waterloo train station to support the release of the Jurassic World movie tomorrow.
The companies have taken over every outdoor advertising location in the station to promote the movie. An ‘Immersion Zone’ has been created in the tunnel that enables commuters at Waterloo to walk between their platform and the underground system without accessing the station concourse during peak hours. Commuters using the tunnel will experience ambient sounds in combination with immersive visuals as they walk through scenes including raptors in a jungle; a creek with a canoe; and a prehistoric underwater show.
The campaign will bring audio to digital out-of-home screens using Beakle – JCDecaux and Bartle Bogle Hegarty’s new audio synchronisation product. The public can connect to the audio content with their smartphones via a URL Beakle landing page, which will be displayed on the digital screens at Waterloo. Beakle will also be used to deliver the audio guide for the Dinosaur Museum Gallery located on the mezzanine level.
Commuters waiting for their trains will also have the opportunity to watch and listen to Jurassic World ‘featurettes’ being displayed on the Transvision screens in the station, …read more
Source:: Mobile App News