By Tim Maytom
Online travel tech company Kayak has added two new tools to its app, ‘Hotel for Tonight’ and ‘Explore’, in response for increasing consumer demand for last minute hotel bookings.
Research by the firm has shown that 50 per cent of hotel bookings made on its app are booked within 48 hours of the hotel stay, compared to just 15 per cent of bookings made on tablet devices globally.
This change in consumer activity has led to Kayak expanding their app with a new functionality called ‘Hotel for Tonight’ which shows hotels in immediate proximity of the user, filtering them by star rating and reviews by other travellers so only quality accommodation is shown. The booking page is simplified, with pictures, prices, amenities and location all on a single page.
The Explore feature, also being added to the app, shows an overview of the cheapest flights on a map of the world, with a filter than can limit or extend results based on the user’s budget. Both functions have already been added to the Android version of the app, and will be rolling out to the iOS app in March.
“In today’s fast-paced world, we are increasingly seeing Brits are no longer pre-planning …read more
Source:: Mobile App News