By Tim Maytom
US donut chain Krispy Kreme has launched a new customer loyalty app, My Krispy Kreme Treats, enabling customers to earn and redeem points, as well as utilise a mobile payment system.
The app is initially being launched in Richmond, Nashville and the greater Detroit and Grand Rapids areas, before being rolled out across the rest of the US.
“The new My Krispy Kreme Treats app is designed as a complement to our existing guest engagement offerings,” said Dwayne Chambers, chief marketing and innovation officer for Krispy Kreme. “The brand currently has a 900,000-member Friends of Krispy Kreme e-club, and its Hot Light App has had over 100,000 downloads since its launch.
“The My Krispy Kreme Treats app not only provides our retail guests faster and more convenient service at checkout, it also enhances our connection with our most loyal fans as we celebrate them with personalised surprises and delights throughout the year, and easy-to-earn reward points redeemable for their favourite Krispy Kreme products at their convenience.”
Rival donut firm Dunkin’ Donuts recently celebrated 10m downloads of its Dunkin’ Mobile App, which includes mobile payment technology, and 2m members of its loyalty program DD Perks.
Source:: Mobile App News