Letting Mobile Mature – Majestic Wine

By Alex Spencer

Majestic Richard Weaver

UK specialist retailer Majestic Wine made its first moves onto mobile back in 2012, with its first mobile site, which gave the retailer a 15 per cent bump in mobile traffic, and Since then Majestic’s site has undergone two major refreshes – first in 2013, with a redesign that also added a tablet site, and then with a 2014 update of its entire eCommerce platform – in an effort to make the shopping experience smoother for customers.

It might come as a surprise, then, that Majestic has waited until now to launch an app. MyMajestic officially landed on iOS and Android earlier this month, following a ‘soft launch’ back in March.

“We decided to make sure we got mobile web right first, and I think that was the right decision,” says Richard Weaver, eCommerce director at Majestic Wines. “The bare minimum that anyone needs to do is make sure that their site is optimised for mobile devices. I can’t stand going onto a site on my mobile phone that isn’t optimised – I think it’s just unacceptable now.

“The app is the next stage for us. It was really important when planning the app that we would deliver something new. If you’ve …read more

Source:: Mobile App News