Line Opens Physical Store in NYC’s Times Square

By Tim Maytom

Free messaging app Line has opened a pop-up store in New York’s Times Square, selling merchandise based on its Line Friends characters who appear as animated stickers in the app.

Until recently, official products based on the Line Friends characters were only available through promotional activities, contests or prizes. Products available include stationary, stuffed toys, jewellery and mugs based on characters including Brown the Bear, Cony the Rabbit, Moon and James.

“We personally handpicked the most loved and bestselling items to share with the US market for the 13th global pop-up store,” said Jeanin Han, CEO of Line Euro-Americas Corporation. “From its birth as a response to the 2011 Japan Tsunami all the way to launching Line Friends in New York, Line is changing the way we connect and bringing everyone closer during this holiday season.”

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Source:: Mobile App News