LoopMe Signs Mobile Video Deal with Three App Developers

By Tim Maytom


Mobile video DSP LoopMe has signed partnerships with three of the largest global app developers, Baidu, Cheetah Mobile and Sungy Mobile, to supply its native video ad formats to a global audience.

The London-based startup now has partnerships in place with seven of the top 10 global app developers to provide mobile native video advertising, including Facebook, Google, Microsoft and Outfit7, giving it access to apps with over 10bn global downloads.

The firm’s native ads are specifically designed to fit into an app’s interface, making them less obtrusive to users and more likely to be engaged with, and by utilising mobile video, drive conversion rates up to 100 per cent higher than static formats.

“These are significant partnerships and a major milestone for LoopMe and the mobile advertising industry by enabling native mobile video on the top global apps by volume of downloads according to App Annie,” said Stephen upstone, CEO and co-founder of LoopMe. “LoopMe’s vision is that mobile video becomes ubiquitous with native, full screen and pre-roll video ads bought programmatically from LoopMe’s platform.

“With this vision, the largest reach of global consumers, the most advanced data targeting and machine learning based optimisation become …read more

Source:: Mobile App News