Masterclassing Hits Barcelona

By David Murphy

On Tuesday last week, we ran the latest of our Masterclassing events in Barcelona. Around 75 delegates attended the two Mobile Brand Masterclass events, and heard from speakers including SmartFocus, Nimbletank, Criteo, Urban Airship, Outbrain, Sizmek, and Phunware.

The keynote presentation at the morning event was delivered by Ferran Guell, CMO of leading online fashion retailer, Privalia, while Alex Vallbona, MD – Spain at omnichannel beauty products retailer Birchbox delivered the keynote to close the afternoon session.

Delegates included representatives from Alcon, Banc de Sabadell, Beiersdorf, CatalunyaCaixa, Deezer, , eDreams ODIGEO, Elsevier, Expo Hotels & Resorts, FC Barcelona, Fisher-Price, Gameloft,, InterContinental Hotels Group, Intercruises Shoreside & Port Services, Lidl, Mango, Marks & Spencer, Nordic Choice Hotels, Novartis, Rakuten, SuperDry, The Associated Press, Thomas Pink, Tiendeo, TotalChannel, Turisme de Barcelona, VeryChic, Vistaprint, Vueling Airlines, Zoopla Property Group, Zoosk and more.

“This is our third year of running Masterclass events in Barcelona and it was another great example of brands meeting mobile marketing and technology partners in an informal relaxed environment that helps to stimulate two-way discussion and knowledge exchange,” said Masterclassing COO, Melyni Bronson.

After the events, Masterclassing and Mobile Marketing Magazine jointly staged the third annual Mobile Marketing Mixer networking party, …read more

Source:: Mobile App News