Meerkat and Periscope: What Are They, and Why Should Marketers Care?

By Alex Spencer

In the yellow corner, the defending champion, Meerkat. In the blue, the up-and-coming challenger, Periscope.

You may have encountered the hype around Meerkat over the past couple of weeks. The app really started to spread at SXSW a couple of weeks ago. By Ad Week Europe in London this week, it felt like a top term for anyone playing buzzword bingo, beat only by ‘programmatic‘. In case there was any doubt, Meerkat truly earned its wings as a potential next big thing this week as Twitter launched its own competitor, Periscope.

Expect everyone to have an opinion on Meerkat and Periscope in the coming weeks. So, whether you’re already sick of hearing these two names, or are still wondering why a small furry animal is at war with a submarine, here’s our blagger’s guide.

In the yellow corner, the defending champion, Meerkat. In the blue, the up-and-coming challenger, Periscope.

What are they?
Both Periscope and Meerkat are iOS apps – no Android version yet – which enable users to record video or audio and stream it directly online. Viewers can tune in on the web or using the app via links shared on Twitter, watch or listen along and comment on the stream live. As the other famous meerkat would say: simples.

What are the differences between the …read more

Source:: Mobile App News

      

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