By David Murphy
Paul Gascoigne, executive creative director at Momentum Worldwide, reports from the recent MMIX panel session at Mobile World Congress on the recoining of an old term to describe the modern, multi-screen consumer.
Recently, as a founding partner of The MMIX (Mobile. Music. Innovation. eXperience), Momentum UK attended the biggest event in the telecoms industry calendar, Mobile World Congress. Monday was a special day for us, as our keynote MMIX panel, ‘The Future of Entertainment is Mobile’, kicked off with panellists including singer songrwiter Will.i.am; David Hose, CEO of Rhapsody; and Philipp Humm, CEO of Vodafone Europe.
Issues on the agenda for the panel to mull over included the opportunity for mobile operators to become content providers with the rise of 4G and connected devices; consumer attitudes towards Quadplay and how mobile usage increases overall music consumption, thereby raising audience engagement.
Will.i.am, whose love of mobile and wearable technology is well documented, opened proceedings in his typically impassioned and articulate manner. He argued that the music industry is hardware; people just forget about it. Mobile is the newest, most exciting step in the music and hardware journey, and now we have the new phenomenon, ‘Screenagers’. These are people who live with multiple …read more
Source:: Mobile App News