Micromax Ousts Samsung to Top Indian Smartphone Market

By Tim Maytom

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Local Indian manufacturer Micromax has overtaken Samsung to become the largest seller of smartphones in India, thanks in large to the popularity of its budget-priced handsets with consumers upgrading from feature phones.

In Q4 of 2014, Micromax phones represented 22 per cent of the total smartphone shipments in India, while Samsung dropped to a 20 per cent market share. India is the third largest smartphone market in the world, and continues to show rapid growth as smartphone penetration increases.

21.6m units shipped in Q4 2014, with the India market showing an annual growth of 90 per cent. While Samsung has dropped to second place, local vendors Karbonn and Lava are competing for third and fourth spots.

The figures, which come from independent analysis firm Canalys, point towards the success of Micromax’s budget phones and its flagship line, with products like the Canvas Nitro and Canvas Hue which are targeted at the INR9,000 (£96) to INR12,000 segment. In Q4, 23 per cent of Indian smartphone shipments were priced under INR6,000, while 41 per cent were priced between INR6,000 and INR12,000.

“Catering to local market preferences will become increasingly important,” said Rushabh Doshi, analyst at Canalys. “Micromax has been quicker …read more

Source:: Mobile App News