By Tim Maytom
Mobile data platform Adsquare has partnered with one of France’s leader self-service mobile demand-side platforms (DSP) NetAdge, granting agencies and trading desks access to audience data for the French market and beyond.
NetAdge works with over 300 advertisers, agencies and trading desks, handling over 2bn mobile requests a day in more than 120 countries, with offices in New York, Paris and Marseille.
The integration with Adsquare reflects both companies’ shared vision of unlocking the power of mobile programmatic, and strengthens Adsquares European market expansion. The company recently began operations in the UK, and is focused on growing its business in France, working with local talent and expert firms like NetAdge.
“The French programmatic market is one of the fastest growing in Europe,” said Tom Laband, CEO of Adsquare. “With strong demand side partners such as NetAdge, Adsquare makes audience data for advertisers actionable.”
“Mobile data is the most valuable data because it enables a holistic view of the consumer” said Christophe Sauvan, founder of NetAdge. “We’ve entered a new era where advertisers can define and build their own audiences. To empower our clients to do this it’s crucial that NetAdge partners with top quality, trusted data platforms such as Adsquare.”
Source:: Mobile App News