Mobile Helps Drive Strong Q2 for UK Retailers

By David Murphy

mCommerce

UK online retail sales rose by 18 per cent year-on-year (YoY) in June, the highest recorded annual growth in 2015, equating to £9.3bn spent online during the month, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

With a 2.7 per cent increase on May, the results also mark the strongest June month-on-month (MoM) growth since June 2003, reflecting the ongoing increase in UK consumer confidence. The total growth for H1 reached 11 per cent, supported by a much improved second quarter of the year – the Index recorded an annual increase of 14 per cent between April and June, double the 7 per cent growth experienced during January and March.

Mobile played a big part in the increase. Sales via smartphones and tables recorded a 57 per cent YoY increase on June 2014. Split by device, sales on smartphones far outweighed tablets, reporting a growth rate between January and June of over double that on tablet devices.

The Index was boosted by a strong performance recorded in a number of key sectors. Sales of clothing in June reached a YoY increase of 18 per cent – its highest rate since November 2014. The travel sector, …read more

Source:: Mobile App News

      

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