By Tim Maytom
Our flagship event Mobile Marketing Life is fast approaching, with Thursday 27 November seeing brand representatives and mobile experts brought together for a 360-degree mobile experience.
Mobile Marketing Life will explore how companies can build and manage meaningful relationships with the consumer, and influence every aspect of their daily lives – at home, at work, on the street and at play – via mobile.
The day features four streams – the Conference, 1:1 Consultations, The Innovation Lab and our Workshops, 45-minute interactive learning experiences on key mobile business areas where speakers will be looking for audience members to participate, contribute and generally get engaged.
One of the companies hosting a Workshop is Zappar, who will be demonstrating their AR technology and enabling delegates to produce ‘zapcodes’ for their business cards which transform them into augmented reality experiences.
Connell Gauld, co-founder and platform director at Zappar, will walk delegates through the company’s self-service online tool that enables customers to easily put together immersive, engaging AR experiences.
He’ll also give delegates the chance to design their own ‘widget zapcodes’ which can be printed out and stuck to business cards on the day, transforming a simple …read more
Source:: Mobile App News