Mobile Marketing Tips – SmartFocus

By Alex Spencer

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With 1.75bn smartphone owners worldwide, and 52 per cent of website visits now made via a mobile device, understanding the mobile user experience is vital for every marketer.

Most consumers now have constant connectivity, through a smartphone, tablet and a computer – they are ‘always on, always connected’

This whitepaper is filled with easy-to-implement advice for marketers to maximise their campaign effectiveness, including how to:

  • Make sure your emails are optimised for mobile devices
  • Offer location-based store information when the email is opened
  • Optimise your site for mobile search

…read more

Source:: Mobile App News

      

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