Mobile Media Time to Surpass PC Media Time in 2015

By David Murphy

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This year, for the first time, the amount of time UK adults spend with mobile devices each day will surpass the amount of time spent online via desktop and laptop PCs for the frst time this year, according to eMarketer’s estimates of media consumption among UK adults.

While time spent online via desktop or laptop computers has risen minimally over the past several years—and is expected to see year-over-year growth of just three minutes for 2015—gains in time spent with mobile devices have been much more vigorous.

UK adults will spend an average of 2 hours, 26 minutes each day with mobile devices this year, up 27 minutes from 2014 and an almost fivefold increase from 2011, when that figure stood at just 31 minutes. As a result, total time spent on non-voice mobile activities will surpass time spent on desktop/laptop computers by 13 minutes—the first time mobile will have overtaken PC use by this metric in the UK.

“One trend underlies much of eMarketer’s time spent estimates: UK adults aren’t moving their media consumption habits to digital platforms at the expense of traditional ones; rather, they are adding it to their overall media day,” said eMarketer analyst, Bill Fisher. “This …read more

Source:: Mobile App News

      

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