By David Murphy
Online payments made using mobile devices accounted for 27 per cent of total online payments made in Q1 2015 – up from 25.8 per cent on the traditionally high online spending period of Q4 and up a massive 39 per cent on the corresponding period last year. The figures come from payment tech company Adyen’s quarterly Mobile Payments Index, which tracks mobile payment data from web-based transactions across its customer base.
The average transaction value (ATV) of digital goods bought via tablets has surpassed the figure for desktops/laptops for the first time since Adyen began publishing the Mobile Payments Index in June 2013.
The US market showed impressive growth in Q1, with 27 per cent of payments online being made on mobile, an increase of nearly five percentage points over the past six months. This rate of growth compared favourably with Europe, which increased only two percentage points in the same period. Europe led the way overall, however, with 28.6 per cent of payments online made with mobile. Meanwhile, Asian markets have for the first time broken the 20 per cent barrier for online mobile payments.
In terms of individual markets, the UK stands head and shoulders above the global …read more
Source:: Mobile App News