Mobile Powers Red Nose Day Fundaraising

By David Murphy

Comic Relief 2015

Today is Red Nose Day in the UK; a day where you shouldn’t be too surprised at anything you see as people get involved in all sorts of daft stunts to raise money for “people living unimaginably tough lives all over the world” in the charity’s own words.

Comic Relief was founded in 1985 by scriptwriter Richard Curtis and comedian and actor Lenny Henry in response to the famine in Ethiopia. In the 30 years since, the charity has raised over £950m through Red Nose Day events, and the Sport Relief events launched in 2002. Since then, Sport Relief and Red Nose Day have alternated, with Sport Relief running in even-numbered years and Comic Relief in odd-numbered years.

In recent years, mobile has played an increasingly important part in Comic Relief’s activities, both in Red Nose Day and Sport Relief years. Red Nose Day went mobile for the first time in 2009, with a dedicated mobile site, built by Wapple.

Mobile donations
The same year, Comic Relief opened its doors to mobile donations for the first time. Members of the public could text a £1 or £5 donation to the charity, every penny of which went to the charity, after the UK’s mobile network …read more

Source:: Mobile App News