Mobile to Make up Over Half of Online Shopping this ‘Black Friday’

By Tim Maytom

Crowds of shoppers seek 'Black Friday' bargains

Crowds of shoppers seek ‘Black Friday’ bargains

‘Black Friday’, the day following Thanksgiving in the US and traditionally the beginning of Christmas shopping for US consumers, will see over half of all online shopping carried out via mobile this year.

‘Black Friday’ is often the largest single day of earnings for many US retail businesses, with widespread savings and promotions offered to encourage festive customers. In recent years, the Monday following Thanksgiving weekend has been dubbed ‘Cyber Monday’ as part of efforts to persuade people to shop online.

According to research by IBM, this year’s five-day period from Thanksgiving to Cyber Monday will see a 15 per cent increase in online sales. For the first time, over half of all online shopping (approximately 53 per cent) will come from mobile devices, up 23 per cent year-on-year, with mobile sales also expected to increase nine per cent on 2013 figures, up to 28 per cent of all online sales.

Apple are expected to dominate the mCommerce market over the period, with device traffic projected to be double that of Android devices, and sales expected to quadruple.

Digital coupons are predicted to have their biggest Black Friday yet, as consumers become more comfortable with them. …read more

Source:: Mobile App News