Mobile to Power Increase in Global Ad Spend

By David Murphy

Mobile advertising is forecast to grow  faster than any other channel in 2016

Mobile advertising is forecast to grow faster than any other channel in 2016

Global ad spend across all media will increase by $23.8bn (£15.9bn) to reach $540bn, representing a 4.6 per cent year-on-year increase, according to Carat’s 2016 worldwide advertising expenditure forecast. In the UK, the total advertising market is forecast to grow by 6.4 per cent, with only the print sector expected to slow down.

The growth will be powered by digital, with Carat forecasting that digital media spend will account for 48.2 per cent of the total UK market this year, increasing to a majority share of 51.1 per cent in 2016. Within the Digital sector, display spend is expected to increase by 12.4 per cent, with Video rising by 15 per cent and mobile by 55.3 per cent.

Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global advertising expenditure forecasts show that dgital media, with a predicted $17.1bn (15.7 per cent) increase in spend in 2015, is outpacing previous Carat predictions from September 2014. Powered by a dramatic rise in mobile ad spending globally of 50 per cent and online video of 21.1 per cent predicted in 2015, Carat forecasts that digital …read more

Source:: Mobile App News

      

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