By David Murphy
Typeface company Monotype Imaging has bought mobile marketing firm Swyft Media for a figure in the region of $12m (£8m), with an additional $15m achievable through an earn-out. Swyft Media’s 10 employees, including co-founders Evan Wray and Sean O’Brien, will move into Monotype’s office in New York City.
Swyft Media delivers branded content such as digital stickers and emoticons to mobile users within messaging apps such as BBM, BAND, Kik, Kakao Talk, Renren, TextPlus and Viber. The brand effectively sponsors the stickers and emoticons, enabling mobile users to use them in their messages. Following the deal, Monotype says it plans to add some of its font collections to Swyft’s inventory.
Swyft has developed sticker campaigns for brands including Sony, MGM, SEGA and Dreamworks. According to research from Business Intelligence, at the end of 2014, nearly 2bn people worldwide were using mobile messaging apps. Monotype plans to add some of its fonts to the Swyft inventory.
Swyft also operates a retail channel, which allows consumers to personalize texts with authentic, branded content like stickers, emoticons and themes. While users benefit from creative ways to express themselves brands benefit from reaching millions of consumers and monetizing branded content that people want …read more
Source:: Mobile App News