Movers & Shakers, 16 July: Drawbridge, S4M and More

By Alex Spencer

Drawbridge Winston

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature intended to help you keep track of who’s joined which company, and what they’re doing there.

iAd executive Winston Crawford joins Drawbridge
Winston Crawford, formerly head of Apple’s iAd Marketplaces, has been appointed chief operating officer at cross-device identification firm Drawbridge. At Apple, Crawford was responsible for the creation and growth of programmatic media buying platform iAd Workbench. At Drawbridge, he will work to ‘further scale existing business, as well as explore and develop new business opportunities’.

Tracx hires ex-Mojiva CEO Bennett Theiman
Social management platform Tracx has appointed Bennett Theimann as chief financial officer. Theimann was formerly CEO of mobile ad network Mojiva, which PubMatic acquired in 2014, and has also served in executive roles at Hachette Filipacchi Media, Cellfish Media and audio ad network TargetSpot.

S4M appoints Frederic Joseph UK CEO and global COO
Frederic Joseph has joined mobile demand platform S4M as UK chief executive, and global chief operating offer. Following management roles at Publicis and Saatchi – plus serving as president of the French IAB – Frederic will be responsible for developing S4M’s operations, initially, …read more

Source:: Mobile App News