Murphy’s Law: Bazaar But True

By David Murphy

M's Law Reviews

I spent an entertaining afternoon at a customer event organised by Bazaarvoice last week. We’ve written about the company in the past. Essentially, it makes reviews happen, or to be more precise, it syndicates reviews left by users on a brand’s site so that they also appear on retailers’ websites who sell the product. When a brand implements the Bazaarvoice Conversations solution and agrees to be part of the Bazaarvoice network, reviews posted on the brand’s site are syndicated to the websites of any retailers that have also implemented the Bazaarvoice Conversations solution. It works the other way too, with reviews that have been posted on retailers’ websites syndicated to the brand’s website.

At the event, Bazaarvoice customers including Thomas Cook, Phillips, John Lewis and GHD (haircare) explained how they are using the platform and what sorts of results it is delivering for them.

Listening to them, I was struck by two things. Firstly, the stuff that normal human beings will spend time reviewing almost defies belief – the John Lewis spokesperson had a great story about a pillow getting bad reviews because the ducks whose feathers were used to fill it were smellier at some times of the year …read more

Source:: Mobile App News