MWC 2015 Highlights: Yahoo, IAB, GfK and More Share Their Best Bits

By Alex Spencer

Barcelona MWC Gran Fira

Last week saw Mobile World Congress take over the city of Barcelona for the 10th year running. With 90,000 attendees, thousands of exhibitors and a packed conference programme, it’s a difficult show to parse. For that reason, we reached out to a host of industry experts from publishers, agencies, vendors and everything in between, to share their highlights of the show.

If you weren’t there, it’s a great way to catch up on the biggest announcements and most interesting sights the show had to offer. And even if you were, the chances are that you missed at least some of these picks.

Alex Kozloff, head of mobile at IAB UK
“The annal return of MWC can sometimes have a Groundhog Day feel to it, as 90,000 delegates trudge the halls, bump into people they know, and struggle through hangovers. However, this year stood out to me as different, as it was the first time the majority of the buzz was generated by watches, headsets, and services rather than the ‘traditional’ handset announcements.

“With perhaps the exception of the Samsung S6, the most talked-about products were items such as the HTC and LG watches, alongside keynotes from Facebook and Google on the services they …read more

Source:: Mobile App News