By Alex Spencer
Net-A-Porter has launched Net Set, a ‘social shopping platform’ app.
The app enables users to create a profile, which they can use to share photos and Net-A-Porter items that they like. Users can follow – or ‘admire’, in the parlance of the app – each other, join ‘Style Tribe’ groups or follow favourite designers to see this content and potentially buy these items directly
This conversion element even extends to photos of non-Net-A-Porter clothing, through the app’s ‘Style Ideas’ feature. Powered by Cortexica’s FindSimilar visual search technology, it will seek out similar items from Net-A-Porter’s range based not on colour, pattern and texture.
Net Set has been in the works since 2013, when it was known as ‘Netbook’. “We did research and discovered that people aren’t just inspired by celebrities and fashion bloggers, but by the people they see day-to-day,” mobile manager Sarah Watson told Mobile Marketing last October.
Source:: Mobile App News