Netbiscuits: Brands Failing the Mobile-optimised Test

By David Murphy

Asda site June 15

Most big brands – like ASDA – now look good on mobile, but there are still too many exceptions

UK and US brands are failing to optimize their websites for viewing on mobile devices, according to a new Netbiscuits report into consumer behaviour on the web. The research, featuring more than 6,000 consumers across six different regions – UK, US, China, Germany, India and Brazil – found that almost half of UK and US respondents felt that brands are failing to optimize their websites for viewing on mobile devices. More than half of respondents in these countries also said they would leave a website if content was not optimized for their device.

On a more positive note, over half of all global respondents said they would be happy to exchange privacy information with brands if it led to an improved online experience, with Brazil (61 per cent) and the UK (56 per cent) leading the way. As consumers continue to use a range of devices to access website content, close to 60 per cent of respondents said they would be comfortable with websites tracking them across multiple devices if the process was anonymous and led to a better online …read more

Source:: Mobile App News

      

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