By Tim Maytom
There’s only nine weeks left until the entry deadline for the 2015 Effective Mobile Marketing Awards, sponsored by Theorem – time to start putting together your entries and seeking client approvals, especially if you want to take advantage of our Early Bird discount.
The Awards, which are now in their sixth year, recognise excellence in mobile marketing across 35 categories, and have attracted more than 200 entries annually for the last three years.
Among the brands who won last time were Tesco, IKEA, Renault, Mothercare, North Face, Subway and Lloyds Banking Group, while Mindshare, Mobile 5, OMD, Manning Gottlieb OMD and Future Platforms were among the victorious agencies.
This year sees several new categories added, including Most Effective Smartwatch App, Most Accessible App, and Most Effective Publisher Offering. In addition to the 35 standard categories, there’s also a Grand Prix Award for the best entry overall, and our four People’s Choice Awards, with the shortlist drawn up by a panel of industry experts and the winners chosen by a public vote. The People’s Choice categories and shortlist will be announced in the weeks to come. A full category list can be found below.
The Awards Ceremony will take place on …read more
Source:: Mobile App News