By Tim Maytom
Buses in and around Norwich have been fitted with Bluetooth beacon technology aimed at connected passengers with retailers in the area as they travel.
The move is part of an initiative by proximity marketing specialists Proxama to ‘re-imagine the high street‘, and is supported by out-of-home media company Exterion Media and transport company FirstGroup.
The low energy Bluetooth beacons are integrated into stickers on the back of bus seats, encouraging passengers to download location-based app Loka, that provides relevant content and offers and acts as a network for local brands and retailers.
Once passengers have downloaded the app, they receive rewards such as coupons, discounts and loyalty services as they travel towards the city centre. The project aims to give consumers a more engaging journey, and drive loyalty, footfall and engagement for local brands.
The system is underpinned by Proxama’s TapPoint platform, and has been created as part of the Connected High Street Project, which is working with multiple partners including the Norwich Business Improvement District and the Association of Town & City Management to learn how to make beacon technology part of the everyday shopping experience in the UK.
“The aim of this project is to …read more
Source:: Mobile App News