Odyssey Mobile Acquired By Phunware

By Tim Maytom


Multi-screen-as-a-service (MaaS) platform Phunware has acquired app monetisation firm Odyssey Mobile Interaction for an undisclosed sum in an effort to expand its offerings in Europe and Asia.

Odyssey is a leader in premium application monetisation, with its platforms and solutions enabling rich user experiences across branded application portfolios. The company’s offices in London and Singapore will remain open, and no job losses are expected.

“We are extremely excited to add Odyssey Mobile Interaction and its European and Asian teams to the Phunware ‘phamily’ and ecosystem,” said Alan S. Knitowski, co-founder, chairman and CEO of Phunware. “The Odyssey premium monetisation platform and solutions will be immediately integrated into our MaaS ‘multi-screen cloud’ customer engagement platform and will be a wonderful complement to our premium branded application portfolios and audiences across our premium application customers worldwide.”

Phunware’s customer engagement platform is designed to enable brands to access multi-screen application support through a single platform that incorporates content management, location marketing automation, business intelligence and more.

“We are thrilled to be joining one of the fastest growing companies in North America and fully expect that our footprint in Europe and Asia will materially accelerate Phunware’s global vision to engage, manage and monetise every …read more

Source:: Mobile App News