By David Murphy
Spotify emerged from the research as the most popular online streaming service
Consumers are abandoning traditional radio listening in favour of online audio streaming, according to a study conducted by Mirror Image, a streaming media and content delivery company.
The study, Radio Evolution: From Waves to Online Streaming, found that 43 per cent of consumers haven’t listened to their AM/FM radio at home for more than a year. It also found that consumers are listening to audio content across a multitude of devices, from smartphones to tablets to Smart TVs. 50 per cent of respondents said they listen to online audio content from smartphones more than via other channels. Only 13 per cent said they pay for their online audio streaming services.
The study also found that listeners are tuning in during their working day. Nearly 80 per cent of respondents listen to audio content while at work. As consumers lend more “ear time” than “eye time,” Mirror Image notes that advertisers must be poised to take advantage during this prime time for audio listening. However, they also need to ensure that they are effectively targeting their audiences on digital audio channels. According to the survey, 30 per cent of respondents …read more
Source:: Mobile App News