By David Murphy
Ooyala has unveiled Ooyala IQ, which it claims is the first analytics platform to provide a 360-degree view of video performance and audience behaviour, including multi-dimensional filtering by device, operating system, browser, country, state, DMA (Designated Market Area, for the US), player or traffic source, all processed in milliseconds and provided in one view.
The latest version of Ooyala’s analytics engine aims to maximise video monetisation across all screens through real-time, actionable insights that help providers better understand and target audiences, based on actual usage patterns.
Ooyala IQ is designed with an open framework, allowing for deeper integration of many business-critical data types, whether from Ooyala or from the broader media ecosystem, that can be used to maximise performance, engagement and revenue. These include ad performance and viewability metrics as well as quality of service metrics used to gauge the overall health of video streams. Ooyala says these data types will be added to Ooyala IQ over the course of the year to further extend its capabilities.
Ooyala IQ will be available to select customers within the next 30 days, and will be showcased at next week’s National Association of Broadcasters (NAB) exhibition in Las Vegas. Major broadcasters and publishers around …read more
Source:: Mobile App News