By Tim Maytom
Data-saving Android app Opera Max has unveiled a new feature that enables mobile operators to offer users free access to select apps for a set period of time, in a move intended to let users in developing countries access a wider range of services.
The feature, called App Pass, is aimed at markets where many users might find mobile data to expensive, and is currently being tested in a number of Asian markets by Telenor Digital.
App Pass enables users to check out apps that they haven’t previously tried to see whether or it not they wish to change to a data plan that would grant unrestricted access to them.
The feature is similar to Opera Max’s Web Pass feature, which lets users browse pre-selected sites for free, with operators or sponsors footing the bill for the data. It also enables operators to deliver ads, offers and other marketing content to users as they complete the process for accessing apps for free.
“We’re excited to partner once again with Telenor Digital to innovate in how mobile data is packaged and offered to consumers,” says Lars Boilesen, CEO of Opera. “App Pass build upon Opera’s achievements with Opera Web Pass and …read more
Source:: Mobile App News