By Tim Maytom
Mobile ad platform Opera Mediaworks is launching a $1m (£632,000) Short Form Video Fund for brands and agencies to experiment with new approaches to mobile-first video ads, aiming to encourage shorter videos with more impact.
Opera Mediaworks will run the shorter videos with key advertisers and analyse their performance alongside the original long-form videos, with each campaign being included in a research study into the effect of short-form video on mobile.
The fund is supported by an alliance of global brands and agencies who have provided financial backing for the production and placement of mobile video campaigns in premium, in-app native video environments.
In order to qualify, video campaigns must be less than 15 seconds in length, and creatively designed for impact in an in-feed video environment. The fund will provide brands with up to $10,000 for creating the videos, and up to another $40,000 in media.
“Video continues to be one of the biggest growth areas for mobile advertising and poses a huge opportunity for creative resonance, particularly in social and native environments,” said Mark Slade, managing director of EMEA for Opera Mediaworks. “With the fund, brand partners and agencies alike can develop mobile-first campaigns, using video in a much more …read more
Source:: Mobile App News