By David Murphy
Premium mobile ad platform Opera Mediaworks las officially launched Opera House, a creative ad production studio. Opera House is designed to enable the company to engage with brands and creative and media agency clients to develop powerful stories using a variety of creative and innovative ad units, including native video, short-form video and selfie ads that capitalize on the mobile device’s native features such as the camera, gyroscope, vibration and GPS.
Once the best creative solution for a campaign is identified, Opera House teams shift their focus to meet the technical complexities of bringing that solution to fruition, testing at scale before launching the campaign. In effect, Opera is adding creative capabilities to the analytics and execution tools it has traditionally offered, and educating clients in how to adapt content for different screens.
“As mobile ad spend continues its rocket-like trajectory, brands and agencies look to partner with mobile-first experts to ensure that their campaign goals and initiatives are met in a more meaningful way,” said Nikao Yang, SVP global marketing & business development at Opera Mediaworks. “At Opera, we’ve seen this first hand, where our relationships with advertisers have expanded from answering audience reach and targeting needs to going …read more
Source:: Mobile App News