Opera Mediaworks Moves into Africa with AdVine Acquisition

By Tim Maytom

African man modern dress on phone

Opera Mediaworks, one of the world’s largest mobile ad platforms, has acquired South African mobile ad network AdVine, giving it a foothold in the African market for the first time, and dramatically expanding its reach in Africa.

The acquisition enables brands interested in reaching mobile consumers in the region to access Opera Mediaworks’ rich media and video campaign platform, and places the company in one of the fastest growing mobile markets, with mobile subscriptions predicted to grow from 600m to 930m by the end of 2019.

The two companies have a long-standing relationship, with AdVine having already worked at monetising Opera’s owned and operated mobile-ad inventory in the region. Opera plans to significantly expand its investment in the continent to better serve the market.

“Africa is positioned to become the ‘mobile continent’ with experts predicting an explosion in mobile data usage over the next five years,” said Mahi de Silva, CEO of Opera Mediaworks. “We are particularly excited about the hundreds of millions of African and global consumers who will be glued to the African Cup of Nations in 2015.”

“Mobile web usage in Africa is one of the highest globally and the continent’s dynamic mobile industry remains an …read more

Source:: Mobile App News