Philips and Carrefour Partner to Beam Discounts Via Light

By Tim Maytom

philips carrefour

Philips has announced a partnership with French retail giant Carrefour to equip stores with smart lights that can track shoppers as they move through stores and deliver coupons to the Carrefour app based on their position.

The system will be initially trialled in one of the brand’s flagship stores in Lille, which has recently been refurbished and replaced its existing flourescent lighting with 2.5 kilometres of Philips LED lighting to illuminate the 7,800 square metre shop floor.

The fixtures use specially fitted LEDs to transmit data to smartphones through light pulses that aren’t detectable by the human eye, but which smartphone cameras can pick up and translate into data and instructions.

The technology, which is accurate to with less than a metre, provides location data and can trigger app activity in the same manner as beacons, but is incorporated into the light fixtures throughout the store, and even offers 50 per cent energy savings on traditional lighting.

“We are always on the lookout for innovations to facilitate customers’ navigation in our stores and meet consumers’ expectations,” said Céline Martin, director of commercial modesl and innovation at Carrefour. “Thanks to this new application, we are now able to provide our customers …read more

Source:: Mobile App News

      

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