By David Murphy
And so the great and the good of the mobile marketing world return home shattered, slightly dishevelled and, in theory, a whole lot wiser as to what the future of mobile marketing looks like.
Which is, of course, about much more than mobile phones and tablets. In the current definition of mobile marketing, the word ‘mobile’ relates less to a specific device than to a state of mind, an always-on society whose citizens’ lives are enriched by the connected nature of the world around them and all that’s in it, from phones and tablets at one end of the spectrum, to toothbrushes, vending machines, bikes and cars at the other.
Yes, there was plenty of that at Mobile World Congress, especially in Hall 3, where the GSMA had its Innovation City, complete with all manner of connected devices, including all of the above and many more, and several car-maker/network operator collaborations.
I liked the MediaTek 361, smart shoes for kids, the result of a collaboration between chip-maker MicroTek and shoe-maker 361. A GPS module in the heel of the shoes enables parents to monitor where their kids are via a companion app. The shoes go on sale next month in China only, …read more
Source:: Mobile App News