By Tim Maytom
Programmatic native ad platform PowerLinks has announced the rollout of native in-app buying capabilities across its demand-side platform and exchange platform, following the ratification of the new IAB OpenRTB 2.3 standards.
The company is simultaneously releasing full support of the new OpenRTB standards for native advertising, enabling current and future integrations to confirm with these new standards for buying and selling native ads.
The new in-app solution enables marketers and ad buyers to access in-feed and in-stream inventory at scale, allowing them to use a single set of creative assets to deliver unique native ad experiences across thousands of premium mobile apps and publishers.
“Native advertising is proven as a highly effective strategy for brands to engage their audiences, especially in mobile environments,” said Kevin Flood, CEO of PowerLinks. “The addition of in-app capabilities across the platform will enable advertisers to engage audiences across all devices seamlessly.”
For the initial launch of the in-app functionality, PowerLinks has partnered with PubMatic to provide buyers with access to native inventory surfaced by PubMatic’s premium publisher base in the US and EMEA.
The release will also enable platform buyers to target and optimise in-app campaigns with first and third party data, as …read more
Source:: Mobile App News