Prime Day Bigger than Black Friday for Amazon

By Alex Spencer

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Amazon sold 18 per cent more items worldwide during Wednesday’s ‘Prime Day’ promotion than during last year’s Black Friday.

This is the first time Amazon has held a ‘Prime Day’, which offered exclusive offers to members of its Prime service for 24 hours.

Compared to the same day last year, orders increased by 266 per cent. The retailer shifted an average 398 items every second, hitting a total 34.4m sales across the day.

Individual promoted items also saw huge boosts. Amazon sold 14,000 iRobot Roomba 595 vacuum cleaners, compared to a single unit the previous Wednesday, and 41,000 Bose headphones, up from eight a week earlier.

Given the steep discounts, it’s unlikely to be have been an especially profitable day for Amazon, but the promotion was successful in driving Prime membership. ‘Hundreds of thousands’ of people signed up to the service, more than any other day since Prime launched in 2005.

“Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event,” said Greg Greeley, Vice President, Amazon Prime. “After yesterday’s results, we’ll definitely be doing this again.”

And it wasn’t just Amazon which benefitted from the promotion, according to data from performance marketing …read more

Source:: Mobile App News