By Tim Maytom
As part of the partnership, Adslot is set to provide PubMatic’s publishers with the ability to trade forward guaranteed ad inventory both directly and through automated processes, via Adslot’s global client base of media buyers.
AdSlot’s clients include some of the world’s largest media buying groups, including GroupM, Omnicom, Publicis and Aegis Dentsu, and covers markets including the US, Europe, APAC and China.
“We believe that automated guaranteed technology will provide a more efficient and effective way of trading all media in the future,” said Rajeev Goel, co-founder and CEO of PubMatic. “The Adslot-PubMatic global partnership will secure for our publisher clients greater access to demand in an automated guaranteed environment from multiple and otherwise disparate sources. Building this interoperability of supply and demand at scale will move the market forward.”
According to a report by eMarketer, by 2016 over $8bn (£5.2bn) of forward guaranteed buying will be channeled via automated guaranteed technology annually in the US alone.
“The Adslot-PubMatic partnership materially advances our objective of assembling a coalition of leading technology providers through which to achieve interoperability,” said Ian Lowe, CEO of Adslot. …read more
Source:: Mobile App News