By David Murphy
Programmatic ad firm Radium One has been awarded UK and European brand safety and online behavioural advertising (OBA) certifications for the JICWEBs and EDAA initiatives.
RadiumOne had its DTSG Seal of Compliance renewed by the UK’s Joint Industry Committee for Web Standards (JICWEBS), the independent body that defines best practice and standards for online ad trading, confirming it meets industry-agreed standards to help protect brands’ safety online.
The JICWEBS Seal followed independent verification from leading independent industry auditor, ABC. It confirms RadiumOne’s advertising placement policies and processes meet the Digital Trading Standards Group’s (DTSG) Good Practice Principles for the Trading of Digital Display Advertising to reduce the risk of online ads being served next to inappropriate or illegal content.
The Good Practice Principles aim to inject greater transparency into the UK digital display market, ultimately giving brands greater assurance that their advertising is more likely to reach the right audience and isn’t associated with content that could jeopardise brand reputation.
The company has also received the European Interactive Digital Advertising Alliance (EDAA) Trust Seal from ABC (Audit Bureau of Circulations), certifying that the company is fully compliant with the Self-Regulatory Online Behavioural Advertising programme; specifically, that it’s compliant with industry-agreed standards relating …read more
Source:: Mobile App News