By David Murphy
Ad tech firm AdTheorent and Proof Advertising, a full-service ad agency Proof Advertising, have released mid-campaign results from the ‘Be a Part of the Scene in San Antonio’ mobile advertising push for the San Antonio Convention & Visitors Bureau (SACVB).
AdTheorent and Proof Advertising collaborated on the rich media ad unit, which allows consumers to experience San Antonio from their mobile device through an interactive ‘selfie’ ad feature. The campaign is running all summer to drive awareness about San Antonio and encourage travellers to visit.
The mobile campaign was conceived to be a highly engaging and immersive ad experience for the user. The user experience flows from an initial rich media banner that opens into a full page rich media unit showcasing a video of San Antonio attractions along with two calls to action: “Snap your San Antonio Selfie” and “Visit SanAntonio.com.”
Each time a user taps the ‘selfie’ button, he or she is able to take a photo or use a pre-existing selfie from the phone’s library to be inserted into one of four unique scenes, three of which are San Antonio attractions and the fourth of which is a humorous dinosaur head image.
Users are also able share …read more
Source:: Mobile App News