Sizmek Partners with Retailigence for On-to-offline Marketing

By Tim Maytom

Shopper Mobile Showrooming

Open ad management company Sizmek has partnered with Retailigence to augment the company’s on-to-offline marketing platform and enable brands to take consumers from ‘click to brick’.

The agreement, which currently only covers stores in the US but may be expanded beyond, integrates Retailigence’s database of over 20m products available at over 200,000 retail locations with dynamic location-based messaging the turns online purchase intent into in-store conversion.

Marketers will be able to seamlessly integrate Retailigence data directly into prebuilt ad templates, including store information, pricing, product information and availability, which can be updated in real-time to ensure customers aren’t disappointed.

“An increasingly amount of time is spent shopping online, but the vast majority of retail purchases still take place in stores,” said Jeremy Geiger, CEO of Retailigence. “It’s more important than ever for brands to get all relevant information, such as real-time in-store product availability, to potential customers at precisely the moment it’s most relevant and/or needed.

“By partnering with Sizmek, we’re providing brands with the tools they need to connect with audiences through engaging, dynamic advertisements that increase foot traffic and impact conversion decision in the aisle and near the store.”

“In today’s advertising environment, great digital ad creative is driven …read more

Source:: Mobile App News