Sky Bet Brings Beacons to Leeds and Rotherham United

By Tim Maytom


As part of their role as title sponsor of the English Football League, Sky Bet has introduced beacon technology to the homes of Leeds United and Rotherham United.

The beacons have been installed at Elland Road, home of Leeds United, and Rotherham’s New York Stadium and will work with the Sky Bet app to send push notifications and engagement messages to fans visiting the grounds.

“This is cutting edge technology which we’re trying out, and hope to offer football fans a range of special offers in the near future,” said Edwin Martin, head of sponsorship at Sky Bet. “It’s a really exciting idea so we’re hoping fans will keep an eye out for the messages on match days.”

“To be one of the two clubs involved from the start with Sky Bet’s iBeacon project is very exciting,” said a Leeds United spokesman. “The iBeacon technology was tested at Elland Road during our game with Sheffield Wednesday. For any of our fans wishing to bet on the game it helps them find the best place for special offers and promotions from our betting partner Sky Bet.”

“The use of proximity marketing tools at outdoor sporting events is relatively new, …read more

Source:: Mobile App News