Smile Please

By David Murphy

M's Lad Adv full

Last week’s 2014 digital ad spend figures released by the IAB and PwC revealed, once again, a mobile advertising industry in rude health. Mobile ad spend came in at £1.62bn, 63 per cent up on last year (like-for-like), when it crept past the billion pound mark at £1.03bn.

There are many ways to interpret statistics, of course, and at first glance, £1.62bn does indeed look impressive – half as much again as last year, three times as much as the year before that, eight times as much as the year before that, and 19 times 2010’s figure of £83m.

Look at the figures another way, however, and you see that growth in mobile ad spend is slowing. Between 2008 and 2009, it rose by 31 per cent. Between 2009 and 2010, by 121 per cent. Between 2010 and 2011 mobile ad spend grew by 145 per cent. Growth peaked between 2011 and 2012, when spend increased by 159 per cent. Between 2012 and 2013, mobile ad spend increased by 96 per cent. And as noted, between 2013 and last year, it rose by a relatively modest-looking 63 per cent.

Maturing market
So is the writing on the wall for mobile advertising? Not a bit …read more

Source:: Mobile App News

      

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