By Tim Maytom
A few months after ending its tradition of selling CDs at its branches, Starbucks has made a deal with music streaming service Spotify to provide the soundtrack in its branches, with both employees and customers able to influence what music is played.
The partnership links together Starbuck’s immensely popular loyalty program with Spotify’s music ecosystem, giving My Starbucks Reward members unique access to to the brand’s presence on Spotify.
“For over forty years, music has played a vital role in Starbucks Third Place experience – inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture,” said Howard Schultz, chairman and CEO of Starbucks. “By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music.”
The partnership will be initially rolled out in US branches, followed by locations in Canada and the UK. 150,000 US employees will receive free Spotify Premium subscriptions (along with an unspecified number of UK and Canadian employees), enabling them to use dedicated tools within Spotify to influence the playlists in their store and beyond.
In return, Spotify users will be able to obtain ‘Stars as …read more
Source:: Mobile App News