Spotlight: Bazaarvoice

By David Murphy

Bazaarvoicesnip2

Reviews in the Bazaarvoice network come with their own stamp of authenticity

Over the past 10 years or so, brands have come to recognise the power of user-generated content in general and user reviews in particular. It’s one thing for a brand or a retailer to sing the praises of a PC, a sofa or a pair of shoes, quite another when the praise – or criticism – comes from someone just like you who has spent their hard-earned cash on the product in question and found that it is, or maybe isn’t, worth the money.

Since 2005, Bazaarvoice has been helping brands both come to terms with, and profit from, the user review revolution. After receiving three rounds of investment totalling just shy of $20m, it IPOd in 2012, raising a further $103.9m in the process.

“What we do is help companies engage consumers using user-generated content,” says Aurelien Dubot, the company’s head of product marketing for EMEA. “We try to collate as much as is helpful for the average consumer to make a decision and place it in locations that influence people to buy.”

Typically, this involves syndicating reviews left by users on a brand’s site so that they also appear on …read more

Source:: Mobile App News

      

admin